Spotlight Interview: Dave Mattson

Dave Mattson - Sandler Systems, Inc

Dave talks about innovation, learning from customers, and success in sales.

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Spotlight Interview: David Allen

David Allen - Getting Things Done

David talks about GTD and how it can help you, your business, and your success.

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Spotlight Interview: Gordon Logan

Gordon Logan - Sport Clips

Gordon talks about Sport Clips and the success of the franchise model he built.

See The Full Interview


Brian Carter
The Brian Carter Group

Brian Carter, internationally bestselling author of five books: The Like Economy, LinkedIn for Business and Facebook Marketing, The Cowbell Principle and Network Marketing For Facebook, is one of the best known names in digital marketing and social media and is respected as an international authority on how organizations can generate bigger business results.

The Brian Carter Group is one of the top digital optimization companies in the world, and has worked with numerous Fortune 500 and medium-sized clients since 2004, including Microsoft, NBC, PrideStaff, Citrix and Dramamine.

The Carter Group often can deliver significant improvements in advertising costs, for example 4-cent Facebook post engagements, 20 cent Facebook fans, a 40% reductions in advertising cost per click or cost per lead, and engagement improvements of 30-50%.



Del Heles
Del Heles
Computer Market Research

Del Heles founded Computer Market Research in 1984. With over 30 years of providing channel services to companies like Acer America, Samsung and Fujitsu, Del is unparalleled in his knowledge and expertise in the industry. His passion and dedication to helping channel businesses proves to be an invaluable resource to building a successful channel strategy.

Headquartered in San Diego, California, Computer Market Research, Ltd. (CMR) delivers cost effective, web-based applications and services to channel vendors across the globe. CMR aims to assist manufacturers in managing channel data, optimizing trade promotions, and maximizing the effectiveness of indirect sales channels. Can you talk a bit about the art and importance of cultivating a mutually beneficial relationship between vendor and partner?



Aris Michalopoulos
Aris Michalopoulos
Founder and CEO

Aris Michalopoulos is the founder and CEO of empeopled, a community-based conversation platform that delivers its users a feed of high-quality content and conversations related to their interests.

Aris holds a degree in economics from the University of Chicago, where he graduated Phi Beta Kappa in 2005. Aris is passionate about transforming social media into a medium of action and believes that by bringing political structure to social tools, we can help solve the world’s biggest problems. He is a 2014 Fellow in the Startup Leadership Program in Chicago. Where does your passion for transforming social media into a medium of action come from?



John Lee
Manager of Brand & Social Marketing

I’m heading to SES Chicago next week to sharpen my online marketing skills. SES is the leading global event series about search and social marketing. The highly respected conference hosts industry experts and thought leaders with the end goal of preparing each of us to be more successful.

John Lee, Manager of Brand & Social Marketing at Webtrends, is a featured speaker at this year’s event. In 2012, John was recognized by PR Daily for creating both the year’s “Best Branding Campaign” and “Event of the Year.” Let’s start out with Webtrends. Tell us about the company, what they do, and how we can benefit from your services.



Redickaa Subramanian

Redicka Subrammanian and Dakshen R co-founded Interakt Digital Communications Group in January 2004 with just $6,000 in their pockets. Their dream was to be pioneers in the digital space – and they have never lost sight of that.

Today, Interakt is a full-service digital communications firm that delivers creative solutions at the intersection of business, marketing and technology. With its signature approach of “Communications inside out”, Interakt helps leading brands, such as Citibank, The Estée Lauder Companies, Levi’s and Lenovo deliver their brand promise through:

• Internal communications that connect employees with the brand and help them protect and enhance its meaning and value

• External communications that engage audiences, inspire them to action and sustain long-term relationships

MO: Can you talk about the early days of Interakt, the challenges that you faced and how you overcame them?



Donnie Cooper

Donnie Cooper spent years studying the crap out of every SEO blog he could find on Google. He used all that learning to help a select few clients’ rank, get traffic & get rich by implementing as many tactics as they would let him.

The problem came when he realized he was spending too much time studying and not enough time executing. It’s the classic SEO trap that too many people fall into. Donnie is now spending his time executing all that stuff he learned, while waging war on procrastination & buck passing. He advocates for mastering the basics before even thinking about reading advanced theories on SEO blogs. He also advocates for learning to do web marketing in house instead of falling into the forever outsourcing trap.

MO: What was the hardest part about launching your own business?



Dan Jacobs

Dan Jacobs has held various senior technical and commercial roles in early stage start-ups for over 15 years. His previous role was of founder, COO and eventually Managing Director of the Prime Card In his spare time, Dan is an avid choral singer, passionate vegetarian and makes a mean veggie lasagna. is aimed at people leaving the traditional working world of 9-5 and establishing themselves as independent businesses, consultants, experts etc. serves this market by helping these people to market themselves online.

Users can create an elegant, one-page profile to show off their expertise. They do this by hand-picking the best examples of what they do to cut through the noise of multiple blogs, social networks and portfolio websites, and focus on the things that really prove they know their stuff.

MO: How did you come up with the concept for



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Jennifer Benz
Benz Communications
CEO & Founder

Seven years ago, Jennifer Benz left a large HR consulting firm and started taking on clients of her own. Jen was able to take her consulting team of one and grow that into a thriving business over a short period of time, during a downturn economy. Now at 22 people, Benz Communications continues to push the envelope in the niche-industry of employee benefits communication. By combining her health care know-how with innovative wellness and social media strategies, Jen has been able to evolve Benz Communications into a “small giant” that successfully competes against the big global insurance and outsourcing companies. Clients include Fortune 100 Best Companies to Work For and Fortune 500 companies. Jen has seen Benz Communications through to tremendous growth over the past few years. Over the two-year period 2009-2011, Benz Communications increased revenues to $2.2 million from $580,147.

Jen and Benz Communications’ work aims to improve the physical and financial health of employees, and in turn solve some of our nation’s biggest issues. Nearly 60% of Americans under the age of 65 have employer-provided health benefits, and 75% of employees look to their employer for health information. This puts employers in a unique position to make a difference in the lives of employees, their families, and by extension, help solve some of our country’s biggest challenges. And now, with health care reform on the horizon, huge changes are happening in the health care industry overall. Small companies are going to have new options for how their people get health care, and entrepreneurs and people who run small businesses should be making sure they have the right advisors in place to help them navigate through all the changes. Enter Benz Communications.

MO: Can you elaborate on how your pro bono experience prepared you for starting and growing your own company?



Pravin Jadhav
Founder & CEO

Pravin Jadhav is the Founder and CEO at Wishberg. He is responsible for Product, Design, Marketing and Technology at Wishberg

Prior to Wishberg, Pravin was Head of Product & Marketing at Ohana Media where he developed, launched and marketed its flagship product – Ohana QB, a SaaS based unified digital marketing platform. Earlier Pravin was also the Head of Product for eCommerce & Mobile at, the largest internet portal in India.

MO: How does Wishberg work?



Dana Edmonds
Creation Hotcomb Designs
CEO & Creative Director

Creation Hotcomb Design is a graphic & web design studio based in Montreal, working globally.

They are an international Web & Graphic Design Studio that creates clean, cutting-edge, professional and custom designs for clients.

Some of their impressive clients have included ELLE Quebec, United Nations, Esprit, Mega Bloks, La Vie en Rose, MUHC and recently Hans Koechling the image is to name a few.

MO: Can you elaborate on how a disagreement with a Graphic Design Professor was the springboard for leaving the Graphic Design program and ultimately launching your own business?



Assaf Eisenstein
Founder & CEO

Assaf Eisenstein is the founder and CEO of GooodJob. Previously the CEO of two publicly traded companies, Assaf holds a law degree from the University of Leicester in England, and an MBA from the College of Management in Israel. During his free time, he enjoys relaxing with his wife and two children, and mountain biking. Contact Assaf at

With GooodJob, you can optimize your employee referral program for mobile devices and increase your reach to top talent by engaging your whole team in the program.

They offer GooodJob Mobile, the first mobile solution for referral programs complete with a customizable native app for employees and social media integration. Their groundbreaking platform enables employees to refer and share your open jobs with their social networks directly from their smartphones. Built with their award-winning referral technology, it stands to revolutionize the way organizations approach their referral programs in this new age of mobile technology.

GooodJob transforms organizations’ ability to manage and fully leverage their referral programs. They help you usher in a new age of recruitment that delivers exceptional referrals and excellent ROI.

MO: How did you come up with the concept for GooodJob? Why do you think that Social Recruiting will be the new method of attracting candidates to jobs

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