Redicka Subrammanian and Dakshen R co-founded Interakt Digital Communications Group in January 2004 with just $6,000 in their pockets. Their dream was to be pioneers in the digital space – and they have never lost sight of that.
Today, Interakt is a full-service digital communications firm that delivers creative solutions at the intersection of business, marketing and technology. With its signature approach of “Communications inside out”, Interakt helps leading brands, such as Citibank, The Estée Lauder Companies, Levi’s and Lenovo deliver their brand promise through:
• Internal communications that connect employees with the brand and help them protect and enhance its meaning and value
• External communications that engage audiences, inspire them to action and sustain long-term relationships
MO: Can you talk about the early days of Interakt, the challenges that you faced and how you overcame them?