Petbrosia creates custom blended food for dogs and cats shipped directly to your door. Using algorithms developed via the latest research from vet schools and pet nutritionists, Petbrosia can determine a pets’ distinct nutritional needs and create a food blend that’s customized for each animal’s breed, age, activity level and more.
Petbrosia delivers the blend straight to your home and adjusts the formula as your pet ages or as your input changes about your pet’s health status.
BusinessInterviews.com: How did you come up with the concept behind Petbrosia?
Keith: I came up with the idea after realizing there was nothing on the market that provided the proper diets for my two rescue dogs, Mickey and Rosie (Jack-Russell and Beagle mixes). Although Mickey and Rosie are brother and sister, I quickly learned they have different nutritional needs – one was too thin and the other was overweight. From my category background, research showed that by feeding pets to their ideal body condition they can live longer and have a higher quality of life.