Bonitas International is a fashion accessory company who creates functional jewelry and innovative identification solutions. Their flagship product line, called BooJeeBeads™ is a collection of employee ID and conference credential jewlery that enable employees to wear their ID with style. The company sold their one millionth beaded lanyard earlier this year!
Kimberly Martinez, CEO and Co-Founder of Bonitas International, believes that their products empower the user by transforming everyday mundane functional items into something that bring them joy. They strive to be an employer of choice for our people, a partner of choice for our vendors and a supplier of choice for our customers.
MO: Why is there a need for Bonitas International?