Mobile devices may be getting smaller, but the opportunities to search are growing thanks to better devices and the availability of better data coverage. Based on reports from Morgan Stanley analysts, the mobile Web will be bigger than desktop Internet by 2015. To stay on point with the current rate of change, here are some ways to optimize your website for mobile search.
First, decide whether you want a separate mobile site and URL, different from your desktop site. Either way, be sure to have on-the-go users in mind when it comes to design and remember—not all mobile users are smart phone users.
Since the user is most likely in need of quick information, give them fast, relevant results to their queries. Rather than overloading the reader with content, keep it short and simple. Also, make images smaller and buttons bigger to help give the best mobile experience possible–remember the screen viewing is limited and so is their time frame.
Much of mobile searches are for location purposes when users are out and about locally. Put location information on the home page of your mobile site. Contact info and address should be clear and easy to find. Even better, have a click-to-call number available and an interactive map of your location.
When your mobile website or responsive desktop design is ready to launch, be sure to test on multiple browsers and devices. You want all mobile users to have the best usage possible.