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Turning down a job on Wall Street for a career in entrepreneurship, Nathalie Lussier created Nathalie Lussier Media. Nathalie Lussier Media is a small web design and marketing firm that works virtually with other small businesses. Through digital strategy, design, and implementation they empower small business owners to reach their goals and connect with prospects.
Nathalie understands that scaling a service business is only one of many ways she can grow her business, so they are working on building out do-it-yourself training products that make technology fun and easy to use.
MO: Can you tell us more about your background and how it led you to creating Nathalie Lussier Media?
Nathalie: I’ve been designing web sites since I was 12 years old, speak technology as a first language, and I have a degree in Software Engineering. Throughout high school I designed web sites for clients (including my high school’s web site) but I thought I was going to take a software development job after graduating from a University.
Instead of accepting a job offer right out of school, I chose to take some time to evaluate what I loved doing most. This distance from the “real world” helped me see that I wanted to create my own business, and as soon as I returned home I set out to do just that.
Nathalie Lussier Media is not what it was in the beginning though, because I originally set out to teach healthy eating online through my blog. That site and business took off, and people were asking me who designed my web site and if I could help them launch their own digital products. That’s when I decided to go back to my passion in technology, and I’m glad I did!
MO: How do you distinguish your company from other other web design and marketing firms?
Nathalie: My company is definitely personality driven, and every week I send a tech-made-simple video tutorial that my readers can use in their business. In my video intros I dance around with laptops and iPads, singing “Getting Techy With It” to the tune of Will Smith’s Getting Jiggy With It.
We’re all about making technology fun and easy to use. As for the marketing side of things, we lead with the results we’ve been able to achieve for our clients. We focus on empowering our clients to take control of their web sites and marketing once their projects with us are complete.
MO: Tell us more about the training products you have created, what can we expect from these?
Nathalie: Each of the training products focuses on a topic that’s essential for a small business to make it big online. The first focuses on building an email list of responsive fans who want to hear from you regularly. The second is all about search engine optimization, and how it’s possible to optimize a WordPress site in just 10 minutes a day to get found in the search engines.
Our latest product is called “Launch It Yourself” and is all about integrating the often confusing pieces of creating and selling things online. From the shopping cart to the sales page, down to handling affiliate promotions, and tracking conversions. It can be totally overwhelming to make all the pieces of the puzzle fit together, so we break it down into step by step “this is what you need” videos.
MO: I was interested that you said Youtube was the site you couldn’t live without, why Youtube?
Nathalie: It was hard for me to pick because I enjoy so many web sites, but I think that Youtube offers such a buffet of information and entertainment in bite sized pieces. I go to Youtube when I need to infuse a little more fun and entertainment into my work. Sometimes that means getting inspiration from video bloggers, watching a music video, or learning how to make a new recipe. This invariably ends up making our videos and web sites better.
MO: What advice can you offer to small businesses when looking for the web design firm that is right for them?
Nathalie: Most people choose based on similar esthetics’s: if they like how a designer’s sites look they’re sold. While that’s really important because you want to be proud of how your site looks, there are a couple of other things to keep in mind. The first is the goal of your site: if you want to do business online you want a web design firm that understands how to set up a site that sells. The marketing angle is really important, because you don’t want a web site that looks nice but doesn’t generate revenue.
I also recommend going with a firm that specializes in web design (or launches, or whatever your site needs) because I have so many clients who got their sites done by a company that happens to make sites… but that wasn’t their main business, and it shows.
MO: What can we expect from Nathalie Lussier Media in the near future?
Nathalie: Lots more virtual training programs, weekly videos, and introspective business advice posts. As a company we’re really committed to seeing more women in technology and business, so you can expect some initiatives around this passion of ours in the near future. And of course there are tons of great web sites and product launches from our clients to watch out for.