Adigica Health is an e-commerce company focused on the development and commercialization of proprietary healthcare products directly to consumers. The Company’s initial flagship product, BioClarity™, has been especially formulated to treat acne in teenagers and young adults.
BusinessInterviews.com: What inspired you to launch your business?
Matt Edstrom: We saw the opportunity to disrupt the acne treatment market with a better product offering. We use a patented, proprietary ingredient Floralux which is naturally derived from chlorophyll (the green stuff in plants). Floralux is what makes our Restore Gel green. The three-step regimen is designed to address the issues of acne-prone skin during treatment including redness, dryness, and irritation.
BusinessInterviews.com: Do you have any recent success stories that you’d like to share with our readers?
Matt Edstrom: In preparation for our launch in August 2016, Adigica Health, Inc., headquartered in San Diego, has completed a round of seed funding for BioClarity, led by Founder and Chairman David Hale plus Board Member Cam Garner, and a number of investors focused on the e-commerce and health care industries.
BusinessInterviews.com: What issue does your core product help solve and how so?
Matt Edstrom: The over-the-counter acne treatment market in the US is huge. We don’t have an exact market size, but it is estimated to be $3 Billion + annually. Our market research has shown that 1 in 3 people are not completely satisfied with their current acne treatment brand. There are always new customers entering the market and we believe we have a superior product.
BusinessInterviews.com: What has been your biggest challenge as a business owner and how have you met that challenge?
Matt Edstrom: Typical early stage start-up issues. Growing fast and getting our first customers so we can achieve some scale. A need to build everything fast, but still provide a great customer experience from day one. Wearing many different hats at the same time to keep progress on track in so many different areas at once. It’s a huge challenge, but also where the fun and satisfaction comes from.
BusinessInterviews.com: What’s the most exciting thing on the horizon for you/your Company?
Matt Edstrom: Our research shows that consumers in this category are being underserved by their current brand. 51% of respondents found their current brand “ineffective,” 10% called their current product “harsh,” and 8% said it “dries out skin.” We designed our three-step regimen to successfully address each of these concerns. The most exciting part of roll out is getting BioClarity into the hands of our first groups of customers and finding out that they love our product and that they stick with it because it’s better than what they had been using in the past.
BusinessInterviews.com: Where do you envision your company in 5 years, 10 years, 20 years?
Matt Edstrom: We believe we’ll be the leading provider of skin care products for our target segment in the next 5-10 years. We will continue to research and bring to market new technologies that provide better product attributes at great customer value then what’s currently available in the market. We will begin expanding into additional product categories and potentially geographies beyond the US once we have solid traction with our core acne treatment system. Beyond BioClarity we will also be considering expansion into other segments of healthcare in general, so that will be very exciting, but that is also very much TBD at this point.
BusinessInterviews.com: Have you had any mentors or role models that have influenced you? Describe the impact.
Matt Edstrom: I’ve been lucky to have worked for very many, smart, driven, customer-centric bosses in the course of my career and can say I’ve had career-molding mentors at each of the companies where I worked before deciding to launch BioClarity. From a product development and marketing perspective I worked with others that taught me the value of understanding the needs of a consumer and then delivering a product or service that was superior at meeting those needs. I’d also say I’ve been influenced by the success of e-commerce subscription models and in evaluating the potential for BioClarity the success of other start-up in the space certainly influenced how excited I was about this opportunity
BusinessInterviews.com: Do you consider yourself successful and by what means do you measure success?
Matt Edstrom: I think that’s a loaded question. Success isn’t a destination or a check box. I feel that life is a journey and you should always be looking for ways to grow, learn, and contribute. It’s also important for me to simultaneously have a strong positive family life. In general, I think I’m usually getting more of those right than not, but there are always ups and downs. The important thing to keep in mind is that you always have to keep moving forward.
BusinessInterviews.com: How do your competitors view you?
Matt Edstrom: Since we’ve just launched our product and were essentially in stealth mode until mid-July, this is a question I don’t have an answer to. I predict that in 3-6 months when we begin to really increase our monthly customer volume and grow our brand awareness that our competitors will begin to worry about us. They will have an opportunity to review our formulation, which is defended by patent protection, and will realize the game has been changed and they won’t have an easy response to that.
BusinessInterviews.com: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?
Matt Edstrom: First off it’s critical that you surround yourself with an extremely high performing team and that you initially agree to something of a company culture and that you put effort toward building and maintaining that culture. I’d also recommend being overly aggressive in seeking out help and advice in areas where you are not an expert, or even if you just want another opinion. Finding the right network that will mentor and provide advice is critical to an early stage start-up because you can’t succeed without the help of others.
BusinessInterviews.com: What’s the biggest risk that you’ve ever taken and how did it turn out?
Matt Edstrom: Having worked at large companies my whole life (Colgate, McKinsey, HSBC, and FTD) deciding to start a new company and launch a new consumer brand is by far the biggest risk I’ve ever taken. As to how it will turn out, the jury is still out on that one, but I’m pretty confident where it’s going.
BusinessInterviews.com: Anything else you’d like to comment on while we have you?
Matt Edstrom: Just how much fun the last 6 months have been. To take a simple concept and turn it into a functioning company has been amazing. The team here has done unbelievable things and make progress that’s hard to believe, but something we’re all very proud of. The other great thing is that our whole team feels like we’re really here to help change lives. When teens and young adults use our product it solves a very important issue in their lives and allows them to develop a higher level of confidence which can really impact their lives
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