Write Label is the world’s leading writing platform, offering clients fast, efficient, crowdsourced creative writing solutions. Through certified contributors, the platform delivers instant access to high caliber content including ad scripts, social media posts, taglines, greeting card verse and topical jokes. Since the company launched in 2015, more than 10,000 writers have generated over 3,000,000 ideas for their clients, including NBC Universal, Spectrum, Nexstar, Nike, American Greetings and ShopRite. For more information visit WriteLabel.com.
BusinessInterviews.com: Do you have any recent success stories that you’d like to share with our readers?
Gideon Stein: Launching our first major enterprise client with just eight weeks of development time – from start to finish – was a major success for us at Write Label. I had just come on board as CEO a few months prior, and we had promised a significant revamp of our tech platform to our largest client. Given the quick turnaround, we were literally coding in the rental car on the way to deploy our first 50 enterprise users. The best part is, the launch went off without a hitch, and everything worked perfectly! I think this is a true testament to the strength of our team. We have launched dozens of clients since then and automated much of the process. What we can’t replicate, is the adrenaline rush of that initial deployment.
BusinessInterviews.com: What issue does your core product help solve and how so?
Gideon Stein: At its core, Write Label is a creativity engine. We believe that a thousand minds are better than one, so it was critical for us to figure out a way to harness and focus creative output in a powerful way. Since we have such different types of clients and handle a large volume of creative requests seven days a week, we sought to build a platform that took a few relatively simple inputs (our creative brief) and turn them into a set of effective and meaningful outputs (our results).
Specifically, Write Label can churn out thousands of different advertising scripts for TV and radio each day. As such, our clients are able to use our platform in their sales process to wow prospects with creative ideas before the deal has even been signed. This helps shorten the sales cycle, meaningfully increases revenue, and makes clients feel special.
BusinessInterviews.com: What’s the most exciting thing on the horizon for you/your Company?
Gideon Stein: Our biggest opportunity is definitely self-service advertising platforms. Google, Facebook, Twitter, Snapchat, Spotify, Instagram, etc., all have incredible self-service ad platforms where you can visit a website, determine what demographic you want to target and how much you have to spend, and then create your own ad. Most small businesses have no idea how to create an effective ad, and unless it’s a major campaign, they’re unlikely to want to hire an agency to create one for them.
What we’ve seen is that the ads on many of the big tech platforms are ineffective. Now, imagine if after selecting your target demographics and entering your budget, you were given the option of having your ad created for you in real-time by professionals. That’s where Write Label comes in. We’ve already developed our APIs to seamlessly integrate into existing self-service platforms, and we recently launched Write Label’s ad creation service with a major media platform. If self-service platforms changed advertising (just think what Google and Facebook have done to the ad industry), self-service creative is the next level of huge.
BusinessInterviews.com: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?
Gideon Stein: When I started my first company right out of college, I knew I was smart, creative and hardworking (at least my mom told me so). What I didn’t know is what I didn’t know. It took me several years, but learning that there’s no shortcut for experience and that you have to build knowledge and wisdom by “doing,” was invaluable and has helped me immeasurably throughout my career.
I’m constantly working with young people who are smarter and more skilled than I am, but they have yet to learn that in terms of experience, there is no shortcut to propel you ahead. It’s a difficult lesson, but it’s important to understand the value in listening, building your knowledge base so you feel prepared to deal with difficult and unpredictable situations, and acknowledging that hurdles are not insurmountable and that things happen in business. It all takes time and that’s alright. Patience is key.
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