Christine King is the President and owner of Your Best Fit, Inc. After a horrific, life altering jet ski accident that left her paralyzed and could have killed her, had it not been for the excellent shape she was in; Christine decided her mission in life was to educate people worldwide about the importance of developing healthier lifestyles.
After regaining the movement in her legs, Ms. King became nationally certified by the American Council on Exercise and has also become a Post-Rehabilitative and Medical Exercise Specialist. Known as South Florida’s First Lady of Fitness; Christine is a contributing writer for local and nationally respected publications.
She is also a regular video personality for Livestrong.com. Christine and her staff have helped thousands of people recover from injuries, look and feel better and improve their overall well being.
BusinessInterviews.com: Can you share how you were able to use a traumatic, life-altering experience as a springboard for self-discovery and launching your own business?
Christine: I had major emergency surgery as a result of the accident. Prior to the surgery the doctors couldn’t tell my family whether or not I’d ever be able to walk again. Post-surgery, they said the same thing, however they shared the fact that I didn’t die because I was fit. After coming out of a coma, my family told me what the doctors had said about my fitness levels being my saving grace and it was my “ah ha” moment. I told my family that if fitness was that important to “life and survival” and that if I was ever to get out of that hospital bed, that I would change my career to help others realize the importance of health and fitness. Not just because we all want to look good in our bathing suits and fit into our skinny jeans, but more importantly for health, survival and longevity. So that’s exactly what I did. As I began to regain feeling in my legs I began to study for my personal training exam. Truthfully, I think I trained my first client while I was still in a body cast and an AFO!! Since that day I went full steam ahead in building my fitness company and fulfilling the goal of helping as many people as possible worldwide!
BusinessInterviews.com: What are some ways that you help restore people’s faith so that they can improve their health and well-being even when their confidence is at an all-time low?
Christine: This is an area we work with on a daily basis. 99% of the people we speak to initially believe they are stuck with what they have and will never improve. This is the furthest thing from the truth! They’ve tried every method, trick, medication and newest fad, with no success. I believe that my personal story is truly a miracle and therefore a shine of hope to others that they CAN improve. We first meet with the person to discuss their personal situation. EVERYONE’s is different! After hearing their story I perform a medical exercise assessment to determine their true needs and then we have a discussion about what is realistic and what they’re willing to do to achieve their true potential. Having been through it myself, along with my education, I am an absolute expert on understanding what the person is truly capable of and roughly in about what timeline. Another factor is not only being to “listen” to what the person is saying to you, but really having the talent to understand what they’re really trying to tell you. Once you reach that point you can speak to them in a language they understand and can give them the realistic hope they’ve never heard before.
BusinessInterviews.com: How important has social media been to your marketing strategy?
Christine: Our social media presence has been extremely important. It provides us a venue for tips and tricks, motivational content and to let our friends and fans know what we’re doing as an organization to continue with our mission. We post often especially when we’re in the press and after I’ve done a radio, television or internet TV series. I believe it legitimizes our company and what we’re trying to accomplish. We’re also extremely involved in our community and social media allows us the opportunity to let people know how we give back. As a successful business I believe it’s important to let your community know that you give and receive, not just receive!
BusinessInterviews.com: What advice would you give to someone returning to golf after a long break?
Christine: Work with a fitness professional who understands the biomechanics of golf AND your injury, and how the two relate! This is critical to helping someone return to the golf course. We work with a lot of golfers. From everyone who is just recreational weekend golfers to scratch golfers to everyone in between! Typically, golfers are very smart people, so we try to instill the “slow & steady wins the race” theory. We have them first chip and putt a little and then gently work into the other strokes, both on and off the course. Off the course we practice many different drills depending on their capability and needs. Everyone has different needs which include: balance, rotation, stability, flexibility, coordination and more. So in the fitness setting we work the client in slowly to give them the confidence to return to the course. Our record (with the permission of the surgeon) is getting a client on the course 6 weeks after back surgery! We all celebrated!
BusinessInterviews.com: What are some trends in the fitness industry that you’re excited about?
Christine: I’m extremely pleased that the fitness industry has taken a turn towards functional training. This method has been used by my company since I founded it 16 years ago, however it just began as a “craze” about five years ago. Functional training helps people to do things in their everyday life without getting hurt. The simple tools and movements use the entire body and mimic every day activities that anyone can apply in their fitness routine.
I’m excited that the TRX system is now being used by both gyms and individual fitness trainers. It’s a suspension type of training that encourages using your own body weight rather than slumping into a chest press machine and mindlessly pushing weight. I’m also happy about the variety of fitness methods available to the consumer. Pilates, Zumba, Yoga, Boot Camp, and other group fitness classes. The caution here is that there is no “One Right” method. Everyone needs a combination of strength, flexibility, balance, cardio and if appropriate, sports specific. And there is NO one method to accomplish all of these goals. It is that perfect combination that fills the client’s needs and provides them with the results they came to you for in the first place!
BusinessInterviews.com: It looks like 2014 is going to be an amazing year for you. Can you share some of your plans for partnering with like-minded organizations and what that will help you accomplish?
Christine: Many doors have opened that will propel us into further fulfilling our mission in 2014. I’m a regular Livestrong.com personality which allows me to reach a large audience. I now write regularly for local and national publications. I’m asked to be a guest on local and national radio shows. There’s a new wellness show in Florida that has asked me to be their fitness specialist. These are all conduits for me to get my message out to the world….”Do what you never thought possible”. The longer I’m in this business the more important it becomes for me to give people hope that they can improve. In 2013 we also experimented with offering meditation and some other holistic services. The clients loved it so it’s something we will continue to expand on in 2014. In addition to “like-minded” organizations I also find that our business has evolved to partnering with other business professionals we can partner with who can help us continue our mission in the way of media, social media, television, skype, and alternative means of reaching the public. I say “do whatever it takes”. However, I need to reach someone to help them realize their potential. I will go to the ends of the earth to make this happen!
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