Ice Shaker was launched at the end of December 2016. Ice Shaker is double wall kitchen grade stainless steel shaker bottle the does not absorb odor and holds ice for over 30 hours in a 75 degree room. Ice Shaker is now one of the best selling and best rated shaker bottles on Amazon and can also be found in GNC and nutrishop in the DFW area.
BusinessInterviews.com: What inspired you to launch your business?
Chris Gronkowski: My inspiration to launch my business came for my passion for fitness. I was at the gym during a Texas summer and my shaker bottle was warm and smelled awful. I finally got fed up with drinking warm water and went to find an insulated shaker bottle. After I looked everywhere and couldn’t find any, I decided to make the best shaker bottle I could.
BusinessInterviews.com: What issue does your core product help solve and how so?
Chris Gronkowski: The Ice Shaker solves the classic problems with the protein shaker bottle. There were no insulated shaker bottles on the market. So if you wanted to mix protein, pre workout or energy mixes and take it to the gym during the summer then you would end up with a warm drink and condensation all over your cars cupholders, your hands and the gym floor. Plastic protein shakers also absorb the nasty protein smell if you do not clean the cup immediately after using it. Ice Shaker’s kitchen grade stainless steel bottle does not absorb odor. The Ice Shaker is easy to clean and fits into all standard size cup holders. The easy open pop top is deal for shipping on your favorite drink all day long.
BusinessInterviews.com: What has been your biggest challenge as a business owner and how have you met that challenge?
Chris Gronkowski: Our biggest challenge has been manufacturing. Manufacturing is a tough process and very time consuming. The language barrier has been very difficult to get by and manufacturing timelines are never met. We also learned the hard way that we must have an outside company come in and inspect every shipment. Our first couple shipments were terrible and we had to check every single bottle for imperfections before shipping.
BusinessInterviews.com: What’s the most exciting thing on the horizon for you/your Company?
Chris Gronkowski: The most exciting thing on the horizon for Ice Shaker is a new premium shaker bottle. We took the feedback from our customers on our first product and fixed or added a solution for every issue they had. The newest version of the Ice Shaker will be available within the next month and we are extremely excited about it.
BusinessInterviews.com: Where do you envision your company in 5 years, 10 years, 20 years?
Chris Gronkowski: Within 5 years I think Ice Shaker will be the leader in the shaker bottle market. I envision walking into any gym anywhere in the USA and seeing at least a few people using an Ice Shaker.
BusinessInterviews.com: Do you consider yourself successful and by what means do you measure success?
Chris Gronkowski: I feel like I have been extremely successful in life and have beat the odds in everything I have done. Coming out of high school I first got accepted into the Wharton business school at the Univ. of Penn. I turned it down to take a full scholarship to play division 1 football and got a bachelors degree in accounting. I went on to the NFL and beat all the odds as an undrafted free agent rookie and started as a fullback for 3 different NFL teams. I then left the NFL and made more money in business in my first 4 years then I made playing in the NFL for 4 years. I was able to scale a company my wife started, EverythingDecorated.com, and then have been able to take IceShaker.com to profitability within a few Months of launching. I am very blessed but have also put a lot of work in to get where I am today.
BusinessInterviews.com: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?
Chris Gronkowski: If you want to be an entrepreneur, I would recommend starting small and crawling before you run. You don’t need to risk everything on an idea that might not turn out to be what you thought it was. Both of my companies were started with very little capital and once I was able to prove they were going to be successful then I invested a good chunk of money into them. My Dad was great role model for me, he started his own business selling fitness equipment. He kept his full time job while his company was first starting. He put all the money back into the business until it grew big enough that he could leave his other job and run the company full time. He had 5 boys to take care of and had to make sure he was able to put food on the table. Once he was able to prove that it was going to be successful, he dove right in and aggressively built the company to what it is today. He is now the 4th largest supplier of speciality fitness equipment in the USA.