In her quest to identify PR industry services gaps, Patti D. Hill polled executives to discuss what they enjoyed (and what they didn’t) from the public relations firms with whom they had worked. Based on that survey, she developed a PR firm with a differentiated business model designed to provide 100% senior-level representation, accountability, efficiency and return on investment to every client account.
Penman PR is one of the most innovative independent PR firms in the nation and the only international public relations firm to offer 100% senior-level representation. The firm proactively engages in the art and science of establishing and promoting brand value by mapping PR strategies and tactics against its clients’ business objectives. Penman excels at implementing company and product launches, branding and re-branding, positioning companies for acquisition, raising stock price, maximizing industry events, business attraction and retention and overthrowing the competition.
BusinessInterviews.com: Why do you believe that PR goes far beyond issuing press releases and having a social media strategy?