Pieter is convinced video has only scratched the surface of its potential. He’s a man on a mission to transform video into a more active, personal dialog between consumers and brands by making it intelligent and interactive. His company, Zentrick, helps major brands engage and track consumers using actionable elements – integrated clicks, commerce, personalization, gamification, and countless other response-driven options. Using Zentrick’s solution, every one of these in-video actions can be tracked and optimized against performance metrics that resolve attribution and transparency hurdles. Founded in Belgium, Zentrick is based in New York with offices in Los Angeles and throughout Europe.
BusinessInterviews.com: What inspired you to launch your business?
Pieter Mees: A passion for the tremendous power of video: as the most powerful means of transferring stories, emotions and motivate people to act. And the big contrast with how this powerful medium was mostly consumed leaning back in couches. Of course it definitely helped that I really enjoyed working with my co-founders in previous companies & projects :)
Personally, I really loved the entrepreneurial lifestyle even before starting Zentrick. When deciding between different career paths, starting my own company was almost obvious.
BusinessInterviews.com: Do you have any recent success stories that you’d like to share with our readers?
Pieter Mees: Many that I’d like to share, unfortunately since our clients are Fortune 500 companies, you can only imagine what kind of NDA’s I’m bound by ;)
BusinessInterviews.com: What issue does your core product help solve and how so?
Pieter Mees: Video is an amazing storytelling tool that transfer emotion really well. Emotion is the best call to action to motivate people to do something. And it are those actions by these people that create value: clicks, purchases, sign ups, etc. Yet, we don’t connect the two: video is a consumption only format, all the action we inspire with it just dissipates.
Our product helps transform viewers into engaged, lean-forward participants by easily adding rich web interaction to any video. Your viewers are no longer couch potatoes, but are taking action. And those actions create a lot of value for our clients. They drive engagement, clicks, leads, purchases, signups, downloads and so much more. Not to mention the data that all these interactions generate about your audience and their interests…
BusinessInterviews.com: What has been your biggest challenge as a business owner and how have you met that challenge?
Pieter Mees: To personally and professionally grow at the same pace as the organization. As you can imagine, a young internet-based software company can grow fast, and as a young entrepreneur you’re challenged to grow with it. Running Zentrick has been the single most valuable learning experience of my life, nowhere else could I have learned at the same speed. This is only possible by working with amazingly talented people, and meeting a ton of interesting people around the world every day. It are the most challenging days that you learn the most from. And running a startup is filled with challenges :)
BusinessInterviews.com: Do you consider yourself successful and by what means do you measure success?
Pieter Mees: Yes and no. I have the habit of continuously raising the bar for myself and others. That’s a good thing because you keep challenging yourself, strive for perfection and reach milestones that seemed out of reach at first. On the other hand complete success is always just a bit further down the road. I don’t mind that much. Success is what you define it to be, you can mold it to what you need.
BusinessInterviews.com: How do your competitors view you?
Pieter Mees: You’d have to ask them ;)
BusinessInterviews.com: What advice do you have for other entrepreneurs and business owners? What do you wish someone told you?
Pieter Mees: Don’t be afraid of making mistakes, just try and see what works. Don’t waste time on preparing for scale you haven’t reached yet, solve the problems only just before they pop up. Keep it simple, stay focussed.
BusinessInterviews.com: What’s the biggest risk that you’ve ever taken and how did it turn out?
Pieter Mees: Probably starting a company, so far so good, but only the future will tell how it turns out!
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