MyMove.com is the resource for stress-free moving. MyMove.com offers stress-busting checklists, reminders, tools, inside tips, and deals to the 40 million people who move each year in the US.
Moving is the #3 cause of stress behind death and divorce—and sometimes more expensive. MyMove.com’s daily moving deals and stress-busting resources save people a truckload of cash and anxiety before, during, and after the move.
As Chief Executive, Ted is responsible for setting MyMove.com’s overall strategy and assembling and coordinating the resources necessary to execute it successfully. Since joining Imagitas, the parent company of MyMove.com, in January 2001, Ted has held senior positions in Operations, Marketing, and Sales. Before joining Imagitas, Ted led Sales and Marketing for a early stage e-commerce infrastructure company and a startup internet incubator. Prior to graduate school, Ted spent several years in consulting and in Washington, DC as a lobbyist. Ted received his B.A. from Harvard University and M.B.A. from the Wharton Business School. Ted is married with three children.
MO: Where did the idea for MyMove.com come from?
Ted: We created MyMove.com to extend our reach further along the lifecycle of the move, to help consumers six months before moving, on move day and well into the settling-in phase. We are leveraging two decades’ worth of research and expertise in which our company has been marketing to moving consumers to build this web property. Today there is nowhere else for moving consumers to get the support and advice they need, as well as the savings.
MO: How are you helping people have a stress-free moving experience?
Ted: Moving is stressful for several reasons. It’s expensive. It’s physically hard. It’s a life upheaval for you, your spouse, your kids and your pets. MyMove.com takes several approaches to relieve move-related stress. We have relationships with top retailers to bring consumers the best deals on products and services we know they need at move time—deals on truck rental, moving supplies, appliances, telco, banking, home improvement and more. Our editors work with professional movers to bring our audience insider tips to make the move easier, and we’re ushering popular content formats like infographics and videos to the fore. Our interactive checklist, launching this fall, will help consumers organize move-related tasks via their mobile or tablet device when they’re on the go, checking off tasks as they’re completed. It will help consumers stay organized, stay ahead of critical tasks, avoid missteps, and stay connected to organizations, friends and family. We find that good organization combined with the best information and relevant savings equal a stress-free move.
MO: You’re currently on track to get 6 million unique visitors to MyMove.com this year. How have you managed to gain such an impressive amount of traction in such a short amount of time?
Ted: People who have just changed their address form the majority of our traffic. Traffic from SEO, partner sites, social media and other referral sites is steadily growing.
MO: What’s the biggest business related risk that you’ve ever taken and how did it turn out?
Ted: Hands-down launching MyMove.com. We’re making a multi-million dollar investment decision in a new business area versus just harvesting profits from the core business. Given the size of the opportunity and the defensible differentiated position we have I’m sure it was a wise one.
MO: What do you think that most common overlooked issue people have during a move?
Ted: We find that people underestimate two things about the move: cost and time. I’ll reiterate what I said earlier—moving is expensive. I think it becomes so expensive because of the many big—and little—costs that add up fast. Not only are you paying for professional movers or renting the moving truck, you’re furnishing a new home, restocking the fridge, painting and remodeling. You need new curtains, new bedding, a new trash can. There are also what we call “the hidden costs of moving”—fees for switching banks or auto insurance providers, or losing out on the rest of your non-refundable annual gym membership. The other thing we tend to underestimate when we move is how much time it all takes. I tell friends who are moving to always budget extra time, plan weeks and even months in advance, and use a checklist so you don’t forget anything. The checklist will help you sleep at night, too.
MO: Can you talk about what’s influenced you to re-launch MyMove.com this summer? How will the redesign change your users experience of the site?
Ted: We always knew we wanted to re-design and re-launch. We took our time in beta to refine and polish our online products, content and messaging and understand how consumers engage with us. We’ve hired the best of the best when it comes to branding, design and technology.
The new site will be highly visual, interactive and customizable. It’ll have an intuitive, simple navigation. It’ll be responsive to the user’s device, whether desktop, tablet or mobile. Because when you’re moving, you’re on the go and you’re short on time. You’ll be able to access MyMove.com for anything you need during the move, from anywhere your move takes you. I’m confident that MyMove.com, with its new look and user experience, will revolutionize what it means to move in the 21st century.
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