Like in all marketing, online marketing involves the power of persuasion. Moreover, like all business storefronts, the primary purpose of a business website is to convert visitors to customers.
Here are three top tips for website conversion that will get customers to call you:
1. Put Yourself in Their Shoes. What better way to get to know your audience than seeing your website from their perspective? Much like walking through any business’ front door, you want your website to be organized, up-to-date, and easy to navigate.
Clean layouts and user-friendliness are a great start to attract customers. You must also be engaging and entertaining to connect with your visitors and keep their interest until the call-to-action.
2. Have a Clear Call-to-Action. Speaking of… if it’s a phone call you want from your visitors, state that clearly. Do not make them try to figure it out on their own. Guide customers every step and let them know what to expect once they get in touch with you.
3. Have a Prominent Contact Page. You want to make your contact page accessible from every page. Do not make it difficult for potential customers to find your phone number to make the phone call. If you have a mobile website, make your phone number an easy click-to-call link.
However, do not go into over-kill. Flashing red numbers and other cheesy gimmicks will only irritate your visitors and most likely scare them away.
Joel Goldstein is an Internet marketing expert. The founder of Peer Marketing Group, an internet marketing agency that specializes in SEO, web design and lead generation, Joel has won numerous awards for his work. For additional information, visit http://peermarketinggroup.com.