Spotlight Interview: Dave Mattson

Dave Mattson - Sandler Systems, Inc

Dave talks about innovation, learning from customers, and success in sales.

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Spotlight Interview: David Allen

David Allen - Getting Things Done

David talks about GTD and how it can help you, your business, and your success.

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Spotlight Interview: Gordon Logan

Gordon Logan - Sport Clips

Gordon talks about Sport Clips and the success of the franchise model he built.

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Brian Carter
The Brian Carter Group

Brian Carter, internationally bestselling author of five books: The Like Economy, LinkedIn for Business and Facebook Marketing, The Cowbell Principle and Network Marketing For Facebook, is one of the best known names in digital marketing and social media and is respected as an international authority on how organizations can generate bigger business results.

The Brian Carter Group is one of the top digital optimization companies in the world, and has worked with numerous Fortune 500 and medium-sized clients since 2004, including Microsoft, NBC, PrideStaff, Citrix and Dramamine.

The Carter Group often can deliver significant improvements in advertising costs, for example 4-cent Facebook post engagements, 20 cent Facebook fans, a 40% reductions in advertising cost per click or cost per lead, and engagement improvements of 30-50%.

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Brian Gatti
Inspire Business Concepts

Brian Gatti is the Experience Design Creator over at Inspire Business Concepts.

Inspire Business Concepts is an integrated marketing company with an emphasis on the digital realm. Their tagline is, “we do marketing differently”.

The Inspire team provides a suite of services to their clients, including but not limited to, web development, online advertising, traditional advertising, brand development, content creation, and marketing strategy. What are the most common mistakes you see businesses make when it comes to website design and how can they be avoided?

Brian: This may sound counterintuitive but the biggest mistake (and the most easily avoided) is when they think about the website’s design first. As a result we see a LOT of really pretty websites that don’t do a good job of actually generating more business. This can be avoided by putting a little time into the strategy prior to building the website.

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Tim Handorf
G2 Crowd
Co-Founder and President

fter spending years in the enterprise software industry, Tim Handorf, Godard Abel, Matt Gorniak, Michael Wheeler and Mark Myers saw glaring problems in how business technology was bought and sold. There was nowhere to turn for real, unbiased feedback or for advice from people who had actually implemented and used the software and related services.

G2 Crowd was launched to be a trusted source of business software reviews from real users. They launched the Beta version of the site in February 2013. Since then, they’ve collected nearly 20,000 reviews of products across several hundred categories, such as marketing automation, payroll software and business intelligence platforms, and more than half a million answers to the questions software buyers care about most.  Why do you believe that the current approach to buying business technology is broken and how are you working to fix it?

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Carrie & David McKeegan
Greenback Expat Tax Services

Greenback Expat Tax Services specializes in the expert preparation of US expat tax returns for Americans living overseas. The business is 100% virtual and the team is spread across 4 continents and has clients in over 140 countries around the world.

The company was created in 2008 by Carrie and David McKeegan (husband and wife team), while they were living in London.  They were frustrated with the lack of reliable, affordable options for filing their US taxes and decided there was an opportunity to provide an extremely valuable service to the estimated 7.6 million Americans living abroad.

The McKeegans were pioneers in offering flat-fee pricing for expat taxes and it has since become the standard in the industry.  Their preparation process is entirely online, which makes it extremely convenient for expats to prepare their taxes, wherever they live in the world.  What are some of the biggest issues that Americans face when trying to file their taxes abroad?

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Simon Vielma
Listar, Inc.
CEO and co-founder

Simon Vielma, is the Founder and CEO of Listar, Inc. a company focused on improving the way people around the world shop, share, and discover products.

Listar is a social commerce platform where users are empowered to share and discover products through photos and other types of social media. In addition, Listar provides users with a smart and fun way to shop by combining its powerful price-comparison technology with community features that leverage the social graph. The company is based in Miami, FL. How did you come up for the concept behind Listar?

Simon:  Even before the rise of social networks, I have been fascinated by the possibilities of what could be achieved by building applications that leverage our personal connections…

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Brett Farmiloe
Employee 01

Brett Farmiloe was that kid with double bar glasses who enjoyed calculating the batting averages of his entire Little League team. It was no surprise that he grew up to major in accounting and became a financial auditor.

Markitors is an all in one online marketing solution for B2B companies. They combine marketing math with the art of auditing to provide internet marketing services for companies looking to completely outsource their online marketing efforts.  How did you come up with the concept behind your first company, Pursue the Passion?

Brett:  There’s a stat out there that says more than half of the American workforce dislikes what they do for a living. When I was a senior in college, I wanted to learn about the different paths people pursued to end up in a career that they really enjoyed…

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Dougal Cameron 1
Dougal Cameron
Golden Section Technology
Managing Director

Dougal worked for the Federal Reserve Bank of Dallas. He has passed all three levels of the CFA and is currently in the full time MBA program at Rice University.

Golden Section Technology, or GSTech, is a full-service boutique software development firm that offers businesses customized software solutions. Their strengths lie in their speed and low cost of development while still producing the highest quality outcome.

GSTech offices are headquartered in Houston, Texas, where their executive team and project managers reside and work with an international development team that ensures your projects get completed within deadlines and to your standards.  Can you talk about your multifaceted approach to understanding the issues and needs of your clients?
Dougal: Software is complicated and many software projects fail. A classic book on the subject is…

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Matt Heiman_Headshot
Matt Heiman
Diagonal View
CEO and co-founder

Diagonal View creates and manages online video content.  The company was founded in 2008 by serial entrepreneur Matt Heiman. With access to more than two million hours of professionally shot content, the company quickly established itself as one of the world’s leading digital producers and audience builders. As the digital market evolved, Diagonal View evolved alongside it, supporting clients in channel management and increased audience engagement. Today, it is one of the leading producers and managers of online video content, delivering exponential growth in subscribers, views and engagement time. Diagonal View has become one of the leading producers and managers of online video content in the world. How did you manage to gain such an impressive amount of traction in such a relavtiely short period of time?

Matt: Great content. Great content creates an initial audience. Then smart creatives and good audience interaction fulfills that initial promise…

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Matt Olson
BTV Search

BTV Search is a digital marketing agency based out of the Burlington, Vermont area. They provide expertise in the areas of website design, eCommerce design, search engine optimization, and paid search services. The BTV Search team works with many local businesses to help make them relevant in the digital space.  What are some of the most common mistakes you see small businesses make when it comes to website design?

Matt: Nowadays, simply having a website isn’t enough as a business owner. It’s what you do with your website after you launch that matters…

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Chelsea Berler
Solamar Marketing Agency

CEO Chelsea Berler founded Solamar Marketing Agency in 2006 as a creative solution for business owners who needed the marketing and administrative support of a team – without the overhead of “in-house” staff.

The Solamar team stretches the boundaries so your name is known and your brand is identified by all—through marketing and branding initiatives, business relationships, strategic consulting and team support.

Their complete branding & design services help you fully express your brand story with captivating visuals and compelling narratives. What are the most common mistakes you see companies make when it comes to brand development?

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Marvin Weinberger
American Certified, Innovation Factory
President & CEO

Marvin Weinberger is a serial entrepreneur who recently focused his efforts on creating the world’s largest USA-Made Ecommerce Superstore,, which currently offers 1.3 million products. empowers consumers to shop their values and make buying American a hassle-free, fun experience.

The American Certified team would like to invite you to participate in their $150 sweepstakes giveaway, good for any product across  The dates for the giveaway are Nov 1st – Dec 10th and you can enter here:  What inspired you to launch a business based around selling American made products?

Marvin:  Prior to founding, I was only operating, a USA-Made tools company – a company which is now just one of thousands of makers with USA products on

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